When I started writing this website in November 2010 I knew nothing about this particular part of the digital world. I do mean NOTHING! I started on the platform then offered by Bigpond.com, disliked the buggy interface and moved to Blogger then moved to WordPress.com at the urging of my oldest daughter.
I frequented the Support Forums and TimeThief’s immensely helpful One Cool Site. At some point I read about these magical things called Pillar Posts.
It seemed the experts agreed pillar post characteristics are:
- They are longer posts.
- Their content is timeless.
- Their content is original and unique.
- They offer a clear value to the reader.
- They outline expertise around a specific topic.
- They attract links from other bloggers.
I never set out to actually write any of these magical posts, I just wrote articles to try to assist others understand the minefield that is the Australian Partner Visa. It seems, however, I wrote pillar posts!
Maybe not the sex one. Definitely unintentional, that one!
Mine fail the “They attract links from other bloggers” test above, but I am publishing in a very specific niche, so I don’t expect to attract links.
Pillar posts, as accidental as they may have been, have been good for this site because:
- They have generated a daily readership unrelated to (my erratic) publishing schedule
- They have increased in popularity (see example below of increasing readership over time of one article)
- They direct readers to other related articles on the site
- They MAY have marketing value for the author (e.g. the book)
- The regular readership encourages the author to write more
While the content of pillar posts may be timeless, every now and then they might need reviewing and updating, such as in my case when regulations or legislation changes, which can be an added overhead. In fact I should schedule a review/update now we have had a change of government.
Compared with the “big guns” out there, I know my numbers are so small, but the principle stands. If you are writing for an audience that is larger than mine, the results will be proportional.
Do you have pillar posts? What has been you experience? Please share!
- Use the Display Posts Shortcode to Effectively Feature Content (onecoolsitebloggingtips.com)
- Create List Posts with the Display Posts Shortcode (onecoolsitebloggingtips.com)